The John Lewis rental proposition has been expanded thanks to a new partnership between the department store chain and fashion hire platform, Hurr.
Dresses, jumpsuits, occasion wear, trousers, skirts, tops, and leggings are among the items available for hire on the new John Lewis rental platform which aims to help consumers make more circular fashion choices.
The new John Lewis rental website says: “Our new rental range makes designer womenswear more affordable than ever.
“With our curated selection, including new designer brands and must-have John Lewis collections, you can easily refresh your look, without it costing the Earth.”
Hurr is one of several companies dedicated to supporting retailers offer rental to customers. The burgeoning ecosystem in the UK also includes Hirestreet – which is working with French Connection, Oasis, and Marks & Spencer, among others, while My Wardrobe HQ (MWHQ) focuses on the luxury and premium end of fashion.
Green Retail World interviewed MWHQ chair and former Topshop brand director, Jane Shepherdson last week to talk about the rental revolution in retail.
The John Lewis rental collection for women comes after the retailer announced in May that it was launching a trial with TheLittleLoop to gauge demand for children’s clothing rental.
An initial 51 products of staple clothing items for children and babies were made available to rent on TheLittleLoop website, giving consumers an opportunity to choose John Lewis as part of their subscription plan which includes a broader choice of brands.
At the time, Glynis Williams, John Lewis kids & baby fashion category lead, said the partnership with TheLittleLoop reflected the retailer’s goal “to offer more sustainable ownership options and forms part of the commitment we made to our customers to reduce the greenhouse gas footprint of our textile supply chains by 50% by 2030”.
Read more about rental in retail on Green Retail World
[Image credit: John Lewis Partnership]