A fashion resale and rental platform pop-up is coming to east London

Pop-up shop: Stories Behind Things and Hurr to open festive season eco store

Storytelling platform provider, Stories Behind Things, and Hurr – a clothing rental company – have teamed up for a festive pop-up shop in London.

Stories Behind Things and Hurr aim to bring the “ultimate planet friendly concept store this festive season”, according to the former’s CEO and founder, Jemma Finch.

Visitors to the store will be able to access a party rental collection, where clothes can be hired for one night before being returned, as well as ‘sustainable’ gifts from brands who say they prioritise people and planet.

The Stories Behind Things and Hurr store, which opens on 27 November, will also feature a clothing repair station powered by Sojo App.

“We are so excited to launch our partnership for this planet friendly concept store for the festive period,” Finch said on LinkedIn.

“We have created the ultimate one-stop-shop for all things rental, sustainable gifting, clothing repairs and so much more. At Stories Behind Things we are passionate about showcasing the new brands who are paving the way for a greener future.”

She added: “We look forward to welcoming you into the store and sharing the story behind this new generation of sustainable businesses. From fashion and wellness to homewear and stocking fillers, we’ve got it all.”

Located at 114 King’s Road, London, the pop-up space will host various events in the Christmas build-up, including drinks making tips and upcycling workshops. Events will need to be pre-booked on the Eventbrite website.

Hurr is typically an online-focused clothing rental business but it is increasingly popping up with a physical presence as interest in fashion rental continues to grow among UK consumers.

A Hurr pop-up appeared in Selfridges’ flagship London store last year, and the company is now helping support the department store retailer’s growing rental fashion efforts online.

Read more about Christmas pop-ups with a sustainability twist on Green Retail World

[Image credit: Green Retail World]

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