Decathlon’s investment arm Decathlon Pulse has extended its partnership with and taken a majority stake in Munich-based e-bike refurbishment and recommerce company, Rebike Mobility.
As the majority shareholder, Pulse’s aim is to support the growth of Rebike Mobility and its circular mobility ambitions, and find new customer segments across Europe.
Rebike specialises in the sale of “as new” second-hand electric bikes, and Decathlon Pulse first made an investment in the organisation in October 2024. Other shareholders in the business include Circularity Capital, Tengelmann Ventures, Parkshore, and Vorwerk Ventures.
Franck Vigo, Decathlon Pulse CEO, said: “Becoming the majority shareholder of Rebike Mobility marks a natural next step in a partnership built on shared convictions and values.
“We are proud of the journey achieved together so far and of the impact Rebike is creating at scale. This partnership reflects our ambition to back strong entrepreneurial teams and to help turn circular mobility into a lasting solution for Europe.”
Thomas Bernik, co-founder & CEO of Rebike Mobility, added: “With this expanded strategic partnership, we are combining our expertise in recommerce and refurbished e-bikes with Decathlon’s reach, retail expertise and global presence.
“Together, we are creating a sustainable, customer-centric omnichannel offering that unlocks new target groups, guarantees service quality and at the same time strengthens the economic success of both brands.”
Anders Berger from Circularity Capital continued: “As a specialist circular economy investor, we see Rebike as a flagship example, delivering high-quality refurbishment at scale, extending product life and making sustainable mobility more accessible.
“With Decathlon’s expanded support and Rebike’s expertise, this partnership will accelerate growth and positive impact as Rebike expands globally.”
Rebike was founded in Munich in 2018 by Bernik and Sven Erger, and despite the investment it remains an independent company, brand and operational entity. A statement from Decathlon Pulse said the existing management team will remain in place “to ensure continuity for customers, partners and ongoing operations, and to seamlessly continue Rebike Mobility’s successful growth trajectory”.
Decathlon and Rebike have jointly piloted a shop-in-shop concept in Germany, designed to broaden access to premium refurbished e-bikes within the retailer’s existing real estate. Through Decathlon’s “Buy Back” inititaive, used e-bikes and bicycles are repurchased and professionally refurbished, before being returned to the market for sale.
Rebike has launched these shops in Weiterstadt, Cologne-Marsdorf and Leipzig Nova, with six additional Decathlon stores set to house the concept this year.
Arnaud Sauret, CEO of Decathlon Germany, remarked: “By building on Rebike Mobility’s strong track record in refurbished e-bikes, we are enhancing the in-store experience, broadening access to sustainable mobility, and reaching new customer segments.
“Together, we are advancing our joint ambition of making the circular economy an integral part of sports retail, while delivering innovative, high-quality solutions for our customers.”
[image credit: Decathlon]
