Pre-loved toys are now sold at Selfridges

Christmas pop-up: Selfridges opens store-in-store for pre-loved toys

Selfridges has this week opened a Christmas pop-up shop within its London flagship department store, selling pre-loved toys.

The space, which is part of Selfridge’s ‘Project Earth’ ‘Resellfridges’ platform, will be in place until 23 December.

It marks the first time a department store has created a pop-up for pre-loved toys in collaboration with London-based charity, The Toy Project.

Situated in the toy department of Selfridges’ Oxford Street store, the pre-loved toys pop-up includes unique products, collectable figures, antique teddies, and classic family-favourite games.

Consumers will be able to shop for pre-loved toys and Christmas gifts, as well as donate items to The Toy Project, which redistributes them to the children and families that need them most. Donations can be made in the store every weekend from 23 October to 18th December, with some prepared for resale and some donated to good causes.

Selfridges said the initiative is part of the retailer’s move to create more circular business models.

Martyn Stroud, director of home, technology & kidswear at Selfridges, said: “Resellfridges is our way of helping customers to discover the brilliance of pre-loved, archive and vintage pieces alongside more planet-friendly ways to shop to close the loop on waste.

“We’re excited to bring our resale platform to toys for the first time with a unique curation of pre-loved toys and games that make the perfect Christmas gift.”

Jane Garfield, founder of The Toy Project, added: “Parents spend hundreds of millions of pounds on new toys for their children in the UK each year, many of which get little use.

“Recycling toys helps fund the Toy Project’s work but importantly it also reduces the number of unwanted toys that end up in landfill and in our oceans.”

As part of Selfridges’ Project Earth work and efforts to be greener, it has launched a rental range for weddingwear and has ramped up messaging around repairing, reusing and recycling products.

The retailer also has a new group sustainability director, Christian Toennesen.

[Image credit: Selfridges]

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