Baby and parenting products retailer JoJo Maman Bébé has launched a clothing takeback scheme, JoJo Reloved, in partnership with specialist provider TheLittleLoop.
The aim of the service is to make it easier for its customers to give their children’s used clothes another life, and receive credit for doing so. By teaming up with TheLittleLoop, the retailer said it has ensured parents looking to resell do not need to list, photograph or haggle when undertaking the process – and the returned clothes don’t all have to descend from JoJo Maman Bébé.
How it works
- Customers can access the trade-in tool online and see exactly what they can earn for sending over their old JoJo items
- Once they’ve added them and are happy with the fee they will receive, customers click confirm and follow a few processing steps. After that, additional partner brands can be added to the resale
- The credit received can then be exchanged for a voucher to shop with JoJo or its partner brands.
Charlotte Morley, founder & CEO of TheLittleLoop, which also works with department store chain John Lewis, said: “We know from experience that JoJo clothing is beautifully designed and made to last.
“And so helping JoJo to offer true circularity to their customers, in a way which reduces the burden of pre-loved reselling on parents, feels like a natural step.”
Customers looking to use JoJo Reloved can collect a bag from one of the retailer’s stores, or simply use their own. Postage is free if consumers use one of JoJo’s bags or if they resell ten or more items.
Every item taken back will be assessed by TheLittleLoop’s team, to decide its condition. They class the items in five categories– and this impacts the credit received as part of the transaction:
- Brand new: never worn and/or with tags
- Excellent: like new, no imperfections
- Very Good: used a few times, but still looks great
- Good: obviously worn with some signs of wear but no significant stains or damage
- Satisfactory: used a lot and may have minor stains or defects.
If the product is saleable, the consumer will automatically receive their credit. The item will then be steamed, and any defects photographed before being listed for sale on TheLittleLoop website.
TheLittleLoop said 79% of the clothes it receives are rated “good or better”. If an item cannot be sold it will be recycled by the organisation’s UK recycling partner, it added.
[image credit: Green Retail World]
