Longchamp is cutting its use of paper in store operations by rolling out digital receipts to customers via a partnership with tech company Yocuda.
Digital receipts have now been rolled out across 135 Longchamp stores in 23 countries, replacing the traditional PDF receipts with what the tech supplier describes as “dynamic, highly personalised emailed receipts”.
In a joint statement providing an update on the partnership which began in 2021, the companies argued that digital receipts support the retailer from a sustainability and customer experience perspective.
The primary aim of ditching paper, according to Longchamp, is to elevate the experience in stores and allow the brand to stay in touch with shoppers after they have left the building. But Yocuda calculates the 590,000 digital receipts distributed by Longchamp in 2024 saved the equivalent of 1.4 tonnes of carbon emissions associated with paper use.
Some maths still needs to be done to understand the impact of the digital energy usage, but removing paper receipts – which are often discarded immediately – from operations certainly reduces the retailer’s reliance on that resource and cuts down physical waste.
In 2024, Longchamp’s digital receipts received a 73% email open rate and a 5.5% click-through rate. The personalised receipts also offer tailored recommendations, brand content, and customer language preference.
The digital receipts were integrated into Longchamp’s existing Cegid Y2 point of sale system. To date, the tool has processed over 2.3 million transactions and delivered over 1.2 million digital receipts globally.
Benoit Schmid, IT retail manager at Longchamp, commented: “Longchamp is always seeking to improve the customer experience.
“To achieve that goal, we decided to completely redesign our store concept, and we needed to reflect that change in the digital aspect of the customer checkout as well.”
He added: “Thanks to Yocuda, our digital receipts now perfectly reflect the atmosphere and elegance of our stores. The customer journey no longer ends when they leave – instead, we can continue to engage with them by sharing our latest products, collections, and brand stories directly in their inbox.”
Edward Drax, managing director of Yocuda, remarked: “By reinventing the traditional receipt, Longchamp has not only delivered an enhanced experience for shoppers, but they are also driving meaningful post-purchase customer engagement while contributing towards a more sustainable future in retail.”
Read more about digital receipts on Green Retail World
[image credit: Yocuda]
