UK supermarket chain Booths has announced the official launch of its food waste prevention partnership with social impact company Too Good To Go.
Having trialled selling ‘Surprise Bags’ of surplus food or short-dated products on the Too Good To Go app since November, the upmarket grocer is rolling out the initiative. The ‘Surprise Bags’ will be made available at Booths stores and registered on the app, ready for customers to purchase and collect at a reduced price.
Booths said its community has helped rescue 9,264 Too Good To Go Surprise Bags of food from being wasted to date, saving shoppers £92,640 and avoiding 23 tonnes CO2e emissions.
The supermarket chain said: “During a successful pilot we have had great feedback from our customers who were able to try products that they may not have done before at great value, and all while doing something positive for the planet by reducing food waste.”
A Booths Surprise Bag could include an assortment of items including grocery products, sandwiches, dairy products, ready meals, and more. Shoppers securing one of these bags through the Too Good To Go app will pay one-third of the original retail price of the bag, making it an attractive proposition for those looking to save money in challenging times.
Contents of the Surprise Bag depend on which items have not sold at Booths that day, hence the ‘surprise’ moniker.
Too Good To Go has 85 million registered users globally and 150,000 active partners across 17 countries in Europe and North America. It describes itself as the world’s largest marketplace for surplus food – and the app is free to use.
Booths, meanwhile, operates 28 stores across the north of England, although it emerged this week – originally reported by Altrincham Today – that it is set to close its shop in Hale Barnes, Cheshire in the coming months as it continues to reshape its estate.
[Image credit: Green Retail World]
