Clothing retailer Seasalt has launched a fashion resale platform, working with Reskinned.
Back in February 2023 the retailer unveiled an online clothing take-back service with Reskinned, and has extended that partnership by setting up a dedicated online fashion resale platform that allows customers to buy pre-loved items that have been donated by other shoppers.
Six weeks after the initial scheme starting, Seasalt said it has collected 2,000 clothing items. Items available on the new fashion resale platform will include these products, some of which have required repair, with the ultimate aim being to stop products from being sent to landfill.
Shoppers sending pre-loved items to Seasalt receive money-off vouchers for future purchases with the retailer. Meanwhile, the second-hand items on the fashion resale platform can be purchased for a reduced price compared to new product ranges.
Seasalt CEO, Paul Hayes, said: “We’re delighted to be able to launch the resale service so quickly.
“It’s so important to us as a business to do what we can to improve the circularity of our industry and the success to date is testimony to the quality of our Seasalt product.”
Other retailers offering a Reskinned take-back scheme include Finisterre, Joules, River Island, and Sweaty Betty.
Seasalt is working with Reskinned as part of its environmental strategy that includes ambitions to increase the use of certified sustainable materials, as well as transitioning to become carbon net zero by 2040.
A newly emerging mantra and consumer message around clothing and fashion items at Seasalt is “wear them, repair them, and when you no longer have space in your wardrobe, rehome them”. The work with Reskinned fits into that, and the new platform selling pre-loved is all part of more circular thinking at the business.
Seasalt said in January that its sales in 2022 versus pre-pandemic 2019 were up by 12% on a like-for-like basis, with revenue across stores, online, and marketplaces up by 15% in the five-week festive period compared to 2021.
[Image credit: Green Retail World]