Seasalt launches Reskinned take-back and resale scheme

‘Wear them, repair them, rehome them’: Seasalt launches Reskinned take-back scheme

Fashion retailer Seasalt has launched a Reskinned take-back scheme, giving its customers a chance to ensure items they no longer want stay in circulation or are recycled responsibly.

Seasalt encourages its customers to wear and repair the items they buy, but adds: “When you no longer have space in your wardrobe, rehome them.” The new recycling partnership provides a dedicated channel for Seasalt shoppers to follow that mantra.

Other retailers offering a Reskinned take-back scheme include Finisterre, Joules, River Island, and Sweaty Betty.

Seasalt said on LinkedIn on Wednesday: “Reskinned share our commitment of zero waste to landfill, believe in a completely circular approach to fashion and maximising the value of every garment.

“Our partnership will enable customers to return of Seasalt clothing, in any condition, to be rehomed or responsibly recycled – and they’ll receive a voucher for money off their next Seasalt purchase online.”

It added: “This partnership is another step closer to meeting our ambitious sustainability targets. These include increasing the use of certified sustainable materials, transitioning to become carbon net zero by 2040, and working with trusted partners – like Reskinned – who’ve pledged to make responsible choices for people and planet.”

Last September, online marketplace eBay announced it was working with Reskinned to grow its second-hand fashion offering.

The move represented an expansion of eBay’s second-hand fashion options to include items which have been repaired and made fit for resale, and there is now a dedicated ‘shopfront’ page on eBay selling goods collected from Reskinned take-back schemes.

Reskinned says 30% of the items it collects from its partners are resold, 40% are made available for reuse elsewhere, and 30% of goods are recycled. For example, the company will aim to use material from Sweaty Betty leggings to fill a punching bag, it said. The company works with a network of partners to keep the material out of landfill.

[Image credit: Green Retail World]

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