Online marketplace eBay is working with clothing repair company, Reskinned, to grow its second-hand fashion offering.
The new tie-up represents an expansion of eBay’s second-hand fashion options to include items which have been repaired and made fit for resale.
According to eBay, it will also connect Reskinned – which works alongside a range of retailers including Finisterre, Sweaty Betty, River Island, and Joules – with the marketplace’s 20 million-plus shoppers through a ‘brand approved’ shopfront.
Reskinned takes back worn items from shoppers and reconditions them for resale, repurpose or recycle, with the aim of keeping products out of landfill and extending the lifespan of garments. Reskinned items are generally priced around 40% lower than their high street price.
Jemma Tadd, head of fashion at eBay UK, said: “Pairing eBay’s reach to conscious customers with Reskinned’s expertise in garment repair, resale and recycling will help extend the lifecycle of products, reduce waste, and showcase the variety of routes into a kinder way to shop for the shopper’s wallet and the planet.”
Matt Hanrahan, co-founder of Reskinned, added: “We’re making it easy for brands and their customers to rehome unwanted clothes, whether that’s reselling, repairing or if it’s end-of-life recycling it responsibly.”
He described eBay as “the original home of preloved”, adding that the partnership can help increase the reach of Reskinned’s offering as well as that of its brand partners. For example, shoppers can access Reskinned’s Joules shopfront via eBay.
In addition to this latest move by eBay to promote second-hand fashion, the online marketplace recently launched its ‘Imperfects’ Hub which gives shoppers the opportunity to purchase clothes, shoes and accessories which are considered new but which have defects so cannot be sold at full price.
Earlier this year, eBay UK was named official fashion sponsor for ITV reality show Love Island, as the programme looked to move away from its association with fast fashion. As part of the deal Love Islanders’ wore pre-loved clothes during the series, and more circular fashion practices were promoted over the course of the series.
[Image credit: eBay]
