There is now luxury fashion for hire at Frasers Group-owned Flannels, with the fast-growing business starting to work with rental platform Hurr and launching a dedicated website for the service this week.
It is the first time Flannels has launched a rental range, and is yet another example of the fashion retail industry’s growing willingness to embrace different business models in line with consumer trends and reducing environmental impact.
Consumers looking to rent can browse the Flannels Rental site, select from a range of dresses, tops, skirts, jumpsuits, and trousers, take items for either four, eight, ten or 20 days, and then return garments using the original reusable packaging and pre-paid returns label.
Products that would retail for over £1,000 can be rented for just over a tenth of that price, while an Alexandre Vauthier Alex Strass dress priced at £4,000 can be taken on a four-day rental for £299. There are multiple rental options at lower price points too.
Thanks to Hurr’s ever-increasing number of retail partnerships, luxury fashion for hire is also available from John Lewis, Mulberry, Selfridges, and several other businesses. Indeed, Selfridges increased its selection of clothing rental last week by extending its partnership with Hurr to include children’s ranges.
Offering rental is a growing area of focus for fashion retailers looking to encourage less of the ‘throwaway culture’ that has become synonymous with some parts of the sector. There are several companies – like Hurr – dedicated to supporting these ambitions.
My Wardrobe HQ (MWHQ), for example, also operates in the luxury fashion for hire space, working with companies such as Burberry and Harrods.
Earlier this year, Green Retail World interviewed chair of MWHQ and former Topshop brand director, Jane Shepherdson, to discuss the rental revolution and how this more circular consumerism can help change fashion’s narrative in terms of its environmental impact. You can read the interview on Green Retail World.
[Image credit: Green Retail World]