Rental platform Hurr – which works with retailers such as Selfridges – is now selling clothes on peer-to-peer fashion marketplace Depop.
The companies say the move will extend the lifespan of previously rented clothing items, with each piece in ‘The Loop’ collection having been rented, worn and loved at least 20 times.
Launching today, the first drop features 100 pre-rented designer items discounted up to 80%. The collection will include dresses, skirts and other ranges from labels such as Ganni, Rixo, Keepsake, Art Dealer, and coats and jackets by Stand Studio and bags from By Far.
These are among the most popular items available on rental platform Hurr, with the company saying the rental to resale journey is “the next step in the circular fashion loop” and part of a responsible approach to fashion.
Justine Porterie, head of sustainability at Depop, which was recently acquired in a $1.6 billion deal by Etsy, said: “We’re excited to be the first resale platform that Hurr has partnered with on the next step of their circular journey.
“Both resale and rental have a role to play in reshaping fashion consumption and making the industry more circular. Plus, reselling on Depop is not the end of the story – often it’s just the beginning.”
She added: “We believe in helping to keep items in circulation as long as possible, keeping clothes that already exist passing from person to person. At Depop, we want to be able to give people opportunities to dress differently everyday with unique fashion, but a smaller footprint. That’s the future of fashion.”
Victoria Prew, CEO of Hurr, commented: “The Loop by Hurr helps ensure clothes are kept out of landfill and find a second life through resale.
“With thousands of styles to choose from, including some of Hurr’s most rented looks ever, the collaboration will help further extend the lifespan of each of these items and continue to drive a more sustainable future of fashion.”
Read more about rental platform Hurr on Green Retail World
[Image credit: Hurr and Depop]
