Furniture retailer Ikea has launched a new initiative called ‘Buy Back’, which will allow its customers to sell back unwanted furniture.
From 27 November – to coincide with the lead-up to Black Friday – Ikea stores in the UK and Ireland will start offering to buy back items such as drawer units, tables, chairs, cabinets, desks, shelving and cupboards. These products will then be resold as second-hand items via a dedicated ‘As Is’ area in the retailer’s shops – a section previously known as ‘Bargain Corner’.
The idea to launch the scheme around one of the biggest shopping days of the year is an effort to make consumers think about the effects of excessive consumerism. Customers participating in the new Buy Back scheme will receive a voucher to spend at Ikea when “they really need something”.
There will be no expiry date on the voucher in order to encourage customers to purchase items when they are required. Depending on the condition of the furniture traded in, the voucher could be worth as much half the original price of the product.
Each item will be categorised as either “as new”, “very good”, or “well used”, with these products giving shoppers 50%, 40%, and 30% of the original fee they paid back, respectively.
Peter Jelkeby, country retail manager & chief sustainability officer at Ikea UK & Ireland, commented: “Sustainability is the defining issue of our time and Ikea is committed to being part of the solution to promote sustainable consumption and combat climate change.
“With the launch of Buy Back we are giving a second life to many more Ikea products and creating more easy and affordable solutions to help people live more sustainably.”
Customers wanting to sell back their old Ikea furniture must visit the company’s website and submit items for consideration. The tool will automatically generate a preliminary offer and customers will then be invited to bring the fully assembled product and preliminary offer to the Returns & Exchanges desk in their nearest store.
The original receipt is not required for consumers to proceed with taking items back.
[Image credit: © Inter IKEA Systems B.V. 2019]