Reskinned – the preloved platform and resale partner to multiple retailers including Finisterre, Marks & Spencer, and Dune London – has launched its ‘Takeback Friday’ campaign.
The initiative is marketed as an antidote to the ‘buy new’ Black Friday discount period which officially takes place on the last Friday of November but influences many retailers’ messaging and pricing strategy throughout October and November.
Takeback Friday is a month-long campaign encouraging people to clear out before they buy again, with Reskinned saying “it’s all about getting intentional with your wardrobe and making space for what you actually need”. Reskinned supports retailers in buying back and reselling goods already in circulation, and a key target of the business is to reduce the amount of clothing that enters landfill.
For the whole month of November, when a consumer sends Reskinned their preloved clothes through one of its takeback programmes, they’ll get a £15 voucher for use when returning to Reskinned to spend £35 or more.
“The best part is that there’s no rush,” Reskinned announced on its blog.
“No midnight madness or 24-hour countdowns. Your voucher’s valid for a whole year, giving you time to find something you’ll really love. Because let’s be honest, spending £10 on something you’ll never wear isn’t saving £10. It’s wasting £10.”
Reskinned said Takeback Friday is its way of “slowing things down, fighting fashion waste, and making circular fashion the norm”.
Despite the alternative messaging, Black Friday promises to drive sales across retail again in 2025.
Research released by eBay Advertising UK this week found 49% of UK consumers that plan to buy Christmas gifts this year are likely to buy gifts on Black Friday, with 29% of all adults doing most of their Christmas shopping during the sales.
Some 26% shop during the Black Friday sales to take advantage of deals on tech or big-ticket items, according to the study, which also found 27% of shoppers say they’ll finish their Christmas shopping before Black Friday even begins.
[image credit: Green Retail World]
