Footwear retailer Dune London has announced a partnership with fashion takeback and resale provider, Reskinned, beginning today (5 July).
The new collaboration will allow consumers to return used Dune shoes in return for credit towards their next purchase with the retailer. By opting to work with takeback and resale specialist, Reskinned, Dune is following in the footsteps of River Island, Joules, Finisterre, and several other fashion retailers which have already established preloved tie-ups with the business.
The partnership gives customers an opportunity to return pre-loved Dune shoes in any condition and receive a voucher for up to £40 off their next purchase with the retailer.
Reskinned looks for a new home for returned items, selling through its pre-loved platform. The scheme forms part of Dune’s overall responsibility strategy.
Clara Eisenberg, sustainability director at Dune, said: “We are delighted to be working with Reskinned to put in place another piece of our responsibility initiative.
“We know lots of our customers have beautiful Dune London shoes hiding in their wardrobes and we’re excited to launch this partnership to allow these pre-loved shoes to be worn again.”
Reskinned founder, Matt Hanrahan, commented: “We love to work with brands that create with longevity in mind, which is why Dune London was the perfect match for us.
“We’ll be in charge of keeping well-loved Dune shoes in circulation for the longest time possible through resale, repair, and developing innovative end-of-life solutions for each and every pair.”
Talking at the internet retailing conference, IRX 2023, in May, Hanrahan said he was encouraged by the growing consumer interest in pre-loved fashion.
In an on-stage interview session attended by Green Retail World, he said: “We believe in a world where you start to reward people for returning things they no longer want.
“And probably about 50% [of items] coming back through our takeback schemes are in really good condition. A reason behind that is people change size. We’re creating a system where we can get those back in the loop to people, and create a world where a garment might have three or four owners in its lifespan before it is retired and recycled responsibly.”
[Image credit: Dune London]
