Currys ad highlights the trade-in values for old electricals

‘Levelling the playing field’: Online marketplaces to share cost of cleaning up electrical waste in UK

Online marketplaces will now be required to help cover the cost of collecting and recycling waste electricals under new UK rules designed to level the playing field for domestic retailers, circular economy minister Mary Creagh announced this week.

The move closes a long-standing loophole that left UK-based retailers footing the bill for dealing with broken or discarded products such as washing machines, radios and vacuum cleaners, while many overseas sellers trading via online platforms contributed nothing to the clean-up.

From today, platforms such as Amazon will share the financial responsibility for processing these items at the end of their life – an estimated 100,000 tonnes of electricals are binned each year in the UK, according to not-for-profit group Material Focus. The reforms aim to ensure this waste is collected and recycled rather than dumped in streets, countryside or waterways.

Before this week’s regulation change, the burden fell disproportionately on UK-based manufacturers and importers, who were often paying to manage waste they didn’t create. Under the new Extended Producer Responsibility (EPR) rules, online marketplaces will now have to:

  • Register with the Environment Agency
  • Report sales data from their overseas sellers to determine their annual waste management contribution.

Creagh framed the changes as part of the government’s ‘Plan for Change’ to curb the UK’s throwaway culture.

“Ensuring online marketplaces pay their share for managing the cost of the electrical waste they generate will increase recycling and level the playing field for UK-based retailers, boosting growth and making the system fairer,” she explained.

UK businesses have broadly welcomed the new requirements. Paula Coughlan, chief people, communications & sustainability officer at tech retailer Currys, called it a “positive change” that creates fairer competition and pushes the industry towards sustainable practices.

Retail Technology Show 2025 panel debate hosted by Green Retail World
(from l-r) Sophie De Salis, Jag Weatherley, Paula Coughlan, and Ben Sillitoe

“It’s important the responsibility to safely dispose of electronic waste is shared fairly,” she commented.

“We should be going further to set stretch targets and incentivise investment in cleaning it up too.”

Amazon UK country manager John Boumphrey pledged to continue working with the Circular Economy Taskforce to reduce waste through resale, refurbishment, donation, and recycling.

John Boumphrey talks Amazon Sustainability Accelerator
John Boumphrey, Amazon UK & Ireland’s country manager

Alongside marketplace obligations, the regulations introduce a new category for vapes – a growing e-waste issue. Vapes contain valuable materials like lithium and copper, but industry estimates suggest millions are discarded annually.

Scott Butler, executive director of Material Focus, said: “Clarifying that online marketplaces for electricals must now meet producer responsibilities for their non-UK based sellers is welcome.”

He added that the rise in “ultra-cheap” ‘fast tech’ products will now be captured because the majority of their sales are through online channels.

The new vape category will ensure producers pay towards the costs of collecting and processing reusable products, in line with the ban on single-use vapes that took effect on 1 June this year.

The government has convened a Circular Economy Taskforce to map out a national strategy, while Material Focus’s Recycle Your Electricals campaign continues to promote local recycling points for anything with a plug, battery, or cable.

[image credits: Green Retail World]

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