Retailers across the land are involved in the discount-heavy Black Friday period and shifting thousands of new goods, but from today Ikea has taken a different approach and is pushing its ‘Ikea As Is’ second-hand range.
From today (November 25) to 2 December, Ingka Group, the largest Ikea retailer, is providing customers a discount on products in the Ikea As Is section of the store. The idea is to promote awareness about prolonging the life of goods.
The Ikea As Is area provides all-year-round offers, selling customer returns, second-hand items or ex-display products, but for this week-long period consumers will be able to find there is even more money off this range.
During the activation period, there are two options for Ikea stores to roll out: they will either provide customers with a general discount on products in the ‘As Is’ section of their local store, or – when consumers are buying ‘As Is’ products – they could receive a discount voucher for use at a later date. The options differ per territory.
Since launching its Buy Back & Resell service and its first campaign offer in 2020, Ingka Group has seen over one million items of furniture brought back to its stores.
Tolga Öncü, Ingka retail manager and chief operating officer at Ingka Group, said: “We are constantly exploring new ways to offer lower prices to our customers, and this limited offer will also give customers a chance to help prolong the life of a product and give it a second life.”
Karen Pflug, chief sustainability officer at Ingka Group, added: “This offer gives us another unique opportunity to support customers in giving Ikea products a second chance and, more importantly, keep resources in use for longer.”
According to Ikea, the retailer resold 36 million products last year, underling the strength of the second-hand market.
Ikea As Is is available in 278 stores in 24 countries.
Read more about Ikea on Green Retail World
[image credit: Green Retail World]
