The UK’s largest supermarket chain, Tesco, has announced the second cohort of brands for its Tesco Accelerator Programme 2024.
Stepping up its commitment to championing “exciting, diverse new brands”, the 16-strong intake of brands include some dedicated to reducing their environmental footprint. The aim of the Tesco Accelerator Programme is to introduce small and trend-led brands into the grocer’s offering.
Click here to read about the first cohort
According to Tesco, the initiative provides “a comprehensive year-long mentoring, learning, and development experience focused on growth” – it has also been designed to deliver innovation for its customers while supporting diversity across its supply base.
Selection criteria involved a commitment to support brands led by individuals from under-represented backgrounds, and – to that end – ten of the brands in the new intake are diverse or women-owned brands. Brands that are committed to reducing their environmental impact across the supply chain, including Bold Bean Co and The Seep Company, as well as businesses supporting a healthier way of living, are also on the list.
The full list of 16 brands
- Aagrah Foods
- Arden Grange
- Better Nature
- Bold Bean Co
- Fearne and Rosie
- Jake and Nayns
- Jiddler’s Tipple
- Jnck Bakery
- Neat Clean
- Nutriburst Vitamins
- Piccolo
- Pooch and Mutt
- The Seep Company
- Superfoodio
- The Gut Stuff
- Wha Gwan
Rachel Hann, head of innovation & express product strategy, commented: “We’re passionate about supporting diversity within our supply base which reflects the communities we serve across the UK, and these new brands add to the fresh and inspirational selection from our first cohort earlier this year.
“We can’t wait to see how customers respond to them.”
Brands with a sustainability story or companies that can prove they are committed to environmental welfare are in demand from large UK retailers right now. For instancce earlier this summer, WHSmith’s travel division started stocking products from Truly Nuts – an organisation that promises to give 25% of its profit back to the Amazon rainforest from where its products are sourced and made.
[image credit: Green Retail World]
