Recycling consumer electronics is being encouraged by Currys

Trade in: Currys and Samsung run promotional event for recycling consumer electronics

Currys and Samsung UK have announced a trade in deal for customers, and will be dishing out unique discounts on selected Samsung products to people recycling consumer electronics.

The promotional event, which runs until the end of July, allows Currys customers to get between 10-15% off on more than 390 Samsung products in exchange for recycling consumer electronics with the retailer. Products ranging from smartphones to American fridge freezers are part of the deal.

Recycling consumer electronics involves taking unwanted electrical items that are powered by a battery or a mains electricity supply – regardless of their age, condition or value – to a Currys store, where they will be exchanged for a Samsung discount code as well as the item’s trade-in value in some cases. As part of Currys’ ‘Long Live Your Tech’ initiative, the collected items are either harvested for parts to be used in the repair of other items or they are refurbished and re-sold as pre-loved items.

Currys promises to recycle the broken down parts and keep them out of landfill in the event of a product resale or reuse not being possible.

Ed Connolly, chief commercial officer at Currys, commented: “By working together with Samsung, we have been able to pass on great savings to customers, whilst also encouraging more sustainable behaviours.”

James Kitto, vice president in the Mobile eXperience division at Samsung UK & Ireland, noted: “Many of us have pre-loved tech that often accumulates at home. Through this scheme we are helping households take steps to recycle responsibly, whilst offering great savings across our industry-leading product portfolio.”

Currys said it has collected more than 1.6 million electrical items for recycling in the last year. Its existing ‘Cash for Trash’ scheme guarantees customers a £5 voucher when they bring in any old tech to a Currys store and then redeem it on an item that costs at least £25.

[Image credit: Green Retail World]

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