March is B Corp Month, and one of the newest brands to become part of the B Corp movement of organisations which meet verified high standards is reusable nappy company, Bambino Mio.
The Northamptonshire-based firm described the B Corp movement as “a growing community of conscious and progressive businesses intent on being a force for good”, while informing its customers that the B Corp certification means it has met “the highest verified standards in social and environmental performance, transparency, and accountability”.
“For over 25 years, we’ve been on a mission to change nappies from the bottom up so this is a big milestone for us but it’s still only the beginning,” the company said on receiving the accreditation at the end of February.
Guy Schanschieff, who co-founded the company in 1997 with his wife Jo, said on LinkedIn that Bambino Mio gained a score of 93.4 during the certification process which is run by B Lab UK.
“We are excited to be joining the B Corp community of conscious businesses, but we didn’t commit to this just for the badge,” he commented.
“Embarking on the B Corp journey gives us a framework to judge ourselves against, it has motivated new ambitions to work towards and encouraged us to continue growing with our brand purpose and values at the heart of everything that we do. We are already pushing forward on our path to continuous improvement.”
B Corp Month, which is marked every year by a #WeGoBeyond campaign that showcases what B Corps are doing as well as the benefits of a business-for-good approach, runs through March.
To mark the occasion, Green Retail World is shining a light on new B Corp’s all this week.
On Monday we covered spectacle retailer Cubitts’ new B Corp status, and as part of our special B Corp Month coverage we’ll be putting another newly accredited organisation in the spotlight on Thursday.
[Image credit: Bambino Mio]
