A new fashion range has launched this week, inspired by the partnership between clothing retailer Fat Face and the National Forest.
The National Forest collection includes items for men, women, and children, with Fat Face saying the clothing is made with more sustainable materials but also that they “reflect a touch of nature and the forest in their design”.
From floral printed dresses to leaf-print T-Shirts, as well as kids apparel with positive message about nature and trees, the Fat Face and the National Forest range is an extension of a 2021 tie-up between the two organisations.
Fat Face describes the now two-year environmental collaboration as a 75-year partnership that has already resulted in 60,000 trees planted at the National Forest’s Minorca Woods site in Leicestershire as part of a dedicated carbon storage project.
“As well as establishing a forest for the community to enjoy for years to come, it’s a celebration of our long-term commitment to sustainability, supporting our goal to be carbon neutral,” the retailer said of the partnership today.
“It’s our chance to create a cleaner, brighter future for all. And a forest we can experience and enjoy for generations to come.”
Fat Face promises that its new range consists of clothing made from responsibly sourced cotton and prints created digitally, which it said reduces water consumption and wastage of materials typically involved in the sampling process.
Kate Brown, product director of Fat Face, said: “Our partnership started a few years ago as a key cornerstone of our sustainability strategy and we were so inspired by everything we saw in the forest and learned about its heritage; we felt a product collaboration was an exciting next step.
“The collection draws from the mining heritage of the National Forest using workwear influenced styling, balanced with the beauty of nature returning to the heart of our country. The prints are hand drawn and completely unique, and we were determined to create the range as responsibly as we can while still delivering the perfect fit and quality for our customers.”
John Everitt, CEO of the National Forest Company, commented: “Partnering with Fat Face on this new clothing range demonstrates our shared commitment to sustainability and quality.
“From trees and carbon to biodiversity and wellbeing, the partnership is literally growing from strength to strength.”
He added that the new clothing collection can bring the story of the National Forest to a much wider audience.
Learn more about Fat Face’s conservation work on Green Retail World
[Image credit: Fat Face]
