The Fat Face Foundation has donated almost £8,000 to the Hampshire & Isle of Wight Wildlife Trust (HIWWT).
The fashion retailer Fat Face’s charitable arm, which makes grants to charities and organisations that it says “change people’s lives wherever Fat Face goes”, has donated £7,959.62 to the local wildlife conservation charity.
According to the wildlife trust, the funding from Fat Face Foundation will be used to support vital conservation work on both land and sea. Like many retailers, Fat Face recognises the negative impact the fashion and apparel industry can have on the environment, so it is embarking on several initiatives to offset that impact.
On land, the money will support the trust’s Solent-based nature reserves at Southmoor and Farlington Marshes, which are havens for birds.
HIWWT said this year has been “fantastic for avocet at Farlington Marshes, with nine fledged chicks. Apparently, Lapwing also had a good year there after the trust’s reserves team were able to get onto site to continue conservation efforts following pandemic-related restrictions preventing much of this work in 2020.
The Fat Face Foundation donation will also support the trust’s work to protect the marine environment around the Solent, from monitoring vulnerable species and campaigning for legal protections to undertaking restoration work.
Fat Face’s headquarters are based in Havant in Hampshire, with the Solent town also home to the foundation’s two retail stores.
“Everyone can play a part in protecting our marine world because the lives we lead on land have a massive impact on our waters,” the trust said.
HIWWT fundraising development manager, Michelle Duma, added: “We are incredibly grateful to Fat Face Foundation for their donation and to the Havant Climate Alliance for their support and nominating us to receive this gift.
“It is only thanks to people and organisations like them that we are here today and motivated to continue doing everything we can to put nature into recovery. Together we can create a wilder future.”
Read more about positive environmental work by retailers on Green Retail World
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