Luxury resale marketplace Vestiaire Collective is now selling second-hand Gucci bags on its platform.
The new partnership between Vestiaire and Gucci is enabling consumers to sell their second-hand Gucci bags in the luxury brand’s stores or online. Customers are promised a “unique and tailored experience” when embarking on their resale journey.
As part of the deal, Vestiaire Collective’s growing community will have access to what has been described as “a highly curated and authenticated selection of pre-loved bags”, which can be found on a dedicated Gucci page.
The service for second-hand Gucci bags, which Vestiaire has described as a way for the luxury brand to become more circular in its approach to retailing, has initially been launched in France, Italy, Spain, Germany, Austria, Monaco, and the Benelux region.
This resale service “is ensuring Gucci’s bags the longest lifespan possible at a global scale”, Vestiaire announced today. It also marks a new approach from the luxury marketplace as it continues to evolve the way it facilitates pre-loved items and expand its resale service.
Fanny Moizant, co-founder & president of Vestiaire, which fashion conglomerate Kering took a 5% stake in two years ago, commented: “We are very happy to announce Gucci as Vestiaire Collective’s new official partner.
“For the first time, Vestiaire Collective’s services allow a fully circular flow, from instant quotation and authentication to sell back, at scale. Working hand in hand with brands is one of our top priorities, we need to work all together to change the fashion industry for a more sustainable future.”
Earlier this month, Vestiaire announced it was making all its employees shareholders in the business.
Chairman & CEO of the business, Maximilian Bittner said on LinkedIn: “Above all, by making everyone a part of Vestiaire Collective’s shareholder community, we aim to foster a culture of co-ownership with a bold ambition for our company’s future.”
[Image credit: Green Retail World]