All Aldi stores in the UK and Ireland are on a food waste reduction drive after the supermarket chain joined forces with Too Good To Go.
The new partnership means consumers signed up to Too Good To Go can help prevent surplus food from Aldi going to waste by procuring it for a cut price fee via the former’s app.
Morrisons, Costa Coffee, and Spar are among the retailers already using Too Good To Go to aid their food waste reduction efforts.
Last year, Green Retail World caught up with the food waste prevention marketplace’s co-founder, Jamie Crummie, who said his company’s services have become even more relevant during the economic downturn.
Commenting on LinkedIn today, he reiterated that message.
“Right now is an important and pivotal time for the grocery industry when it comes to tackling food waste,” he explained.
“With the current cost of living crisis impacting so many, this partnership is a huge step towards ensuring a simple and accessible way for customers to save money and achieve real-time environmental impact.”
Aldi has also committed to a 50% food waste reduction by 2030, identifying it as a way to cut costs and improve its environmental credentials.
In his interview with Green Retail World, Crummie said as well as being socially and environmentally responsible, targeting food waste reduction is good for business.
“Retailers throwing food away doesn’t make commercial sense either – it’s a product paid for that is then thrown away,” he argued.
“Food waste is costing everyone money, including retailers.”
Too Good To Go is also used by convenience retail symbol group Nisa, Shell’s Little Waitrose stores, and BP’s Marks & Spencer petrol forecourt shops. It has also developed partnerships with Costcutter, Budgens, the regional Co-ops, and several other hospitality businesses.
Read the full interview with Crummie from 2022 here
[Image credit: Green Retail World]
