Retail property company Shaftesbury has partnered with sustainability ratings firm Good on You to help select future tenants and help existing tenants.
Shaftesbury, which owns and manages a 16-acre property portfolio in London’s West End, including in Carnaby, Seven Dials, and Chinatown, said the move will help boost its knowledge on what constitutes a ‘sustainable’ brand.
Through the partnership, Shaftesbury will receive information and tools to support its retail businesses operating across the West End to improve their sustainability ratings. Good on You will also help provide a platform to profile Shaftesbury tenants’ sustainability practices to consumers.
Samantha Bain-Mollison, retail director at Shaftesbury, comments: “Good on You x Shaftesbury is a first of its kind and we’re excited to see what this relationship will deliver for our tenants and consumers.
“This is the next step in our mission to build more sustainable communities. It will enable us to not just consciously collaborate with ethically conscious brands but actively support and promote their positive steps towards sustainability.”
Good on You will provide Shaftesbury and its tenants early access to Good Measures, which the sustainability ratings business launched in partnership with online marketplace and tech platform Farfetch to give brands a comprehensive view of their current sustainability rating and tailored guidance on where and how they can improve.
According to Good on You, its analysts use proprietary tech and review multiple data points, ultimately evaluating sustainability credentials on more than 500 data points across 100 key sustainability issues such as supply chains, worker protection, and emissions.
Sandra Capponi, co-founder of Good on You, commented: “Shaftesbury is in an exciting position to help drive change on some of the most critical issues we face.
“Achieving meaningful progress on sustainability isn’t easy. It requires leadership and collaboration across many layers of our society. And as the first landlord to partner with Good on You, Shaftesbury is taking important steps to engage shoppers on the issues they care about and empower its portfolio brands with Good Measures.”
Tom Horne, founder of sustainable clothing brand L’Estrange, which has a boutique in Seven Dials, said his business is committed to reducing overconsumption in fashion.
Reflecting on the Good on You partnership, he added: “It’s a fantastic resource for Shaftesbury’s retail tenants who want to boost their sustainability credentials, better understand how to build circularity into their practice, and communicate the positive changes they are making.”
[Image credit: Shaftesbury]
