Nursery brand and retailer Mamas & Papas has marked its charity partner Oxfam’s ‘Second Hand September’ event by unveiling a range of pre-loved pushchairs called ‘Reconditioned’.
Second Hand September has been running since 2019, and it aims to encourage people to buy pre-loved items for the whole of September in recognition of the environmental benefits associated with extending the life of products. This year is the first year Mamas & Papas has supported the event, and it comes after the retailer launched an eco-focused partnership with Oxfam earlier this year.
Reconditioned is described by Mamas & Papas as “a limited range of premium pre-loved pushchairs”, which are available to purchase in several stores. During September, six Mamas & Papas stores will sell these second-hand items.
For every sale of a reconditioned pushchair – all of which have been professionally renewed, restored, deep-cleaned and fully certified, according to Mamas & Papas – 100% of the profits will go to Oxfam.
“Through selling re-conditioned pushchairs, we’re proud to be actively encouraging our customers to purchase pre-loved, while at the same time giving pushchairs a new home, ensuring they can be loved for life by a whole new family,” said Mamas & Papas, which views the move as a way of adopting greener business practices as well as providing lower-price goods to customers in challenging economic times.
Mamas & Papas’ Nottingham, Birmingham, Croydon, Leeds, Gateshead, and Hull stores will sell Reconditioned lines while stocks last.
The existing Mamas & Papas-Oxfam partnership also allows customers to donate their pre-loved baby and children’s clothing to Oxfam via an in-store collection scheme. The service is free to use, and customers can donate any baby and children’s items – they do not need to be from Mamas & Papas.
“It’s our aim that through our ‘Reduce Re-Use Recycle’ service we can actively divert pre-loved clothing back into the supply chain and thereby bolstering Oxfam’s Second-Hand September campaign,” said the retailer.
Read more about the greener retailing work at Mamas & Papas in our exclusive interview with the retailer’s chief operations officer Nathan Williams
[Image credit: Mamas & Papas]