A Simply Be rental range is now available to consumers after the brand’s parent company N Brown Group teamed up with clothing hire platform Hirestreet.
The Simply Be rental offering, comprising 23 womenswear pieces, represents the first time the retailer has offered a range of clothing for hire.
Included in the edit are Simply Be own-label occasionwear dresses from the current season and a bridal dress which retails at £220. The edit is available in an inclusive range of sizes, from 10-32.
Retail prices for the Simply Be rental range start at £55 but hire fees begin at £14 for four days.
N Brown said the move to work with Hirestreet is part of its wider sustainability strategy, SUSTAIN, through which the group wants to make a meaningful impact by driving sustainability and reducing emissions. It is of the thinking that a rental edit will help to extend the lifespan of its products and encourage customers to embrace circularity.
Angela Gaskell, group sourcing, sustainability, quality & fit director at N Brown, commented: “We want to move away from the make-use-dispose culture of the fashion industry and embrace circularity, where products are made sustainably, used for a longer time, and then re-used or recycled.
“We know our customers also want to be more circular, which is why partnering with Hirestreet is a really exciting step forward for Simply Be. We will also be able to offer our clothing to new customers through Hirestreet, whilst showcasing our expertise in fit through the quality pieces on offer within the edit.”
Isabella West, CEO of Hirestreet, which also works alongside French Connection, Oasis, Marks & Spencer, and other retailers, said: “Simply Be are experts in creating clothing that makes women feel amazing. Their focus on flattering design and the exceptional work they have done on fit makes them the perfect rental partner.”
[Image credit: N Brown Group]
