Rent the Runway announces Amazon Fashion tie-up

Fashion for hire: Oasis launches clothing rental collection

Fashion retailer Oasis has launched its first clothing rental collection – working with dedicated retail hire website, Hirestreet.

Hirestreet has announced several big-name clothing rental retail partnerships in recent months, including with Marks & Spencer (M&S) and Decathlon, and the addition of Boohoo-owned Oasis adds more than 50 new items to its online hire offering.

Clothing rental is widely viewed as a more eco-friendly option to fast fashion, with the idea being that items are kept in circulation for longer. The theory goes that with more consumers choosing to hire their garments over time, it could help slowdown mass production of clothing and the subsequent wastage that often follows.

Oasis’s range arrives in time for the spring/summer events season, and it includes the ‘Rachel Stevens: Most Loved’ edit. Items for hire have an RRP of £52 to £218 when purchased directly from Oasis, but will be available to rent on Hirestreet from just £10 for a four-day period.

Oasis managing director Jane Eskriett remarked: “As a brand, we are excited to broaden the opportunities for our customers to make more considered choices when shopping.”

Hirestreet founder & CEO, Isabella West, said the new partnership had a personal meaning.

Commenting on LinkedIn as the Oasis collaboration was announced, she wrote: “A definite pinch myself moment – it’s amazing to see high street retailers that I have grown up loving embracing rental.”

The M&S-Hiresteet clothing rental partnership appears to be going from strength to strength.

Last month, M&S’s second hire collection launched on the platform – representing the biggest ever retailer collaboration with Hiresreet.

Customer insight gathered from Hirestreet on the initial M&S rental collection, which launched at the end of 2021, found 98% of consumers would rent M&S clothing again from the platform.

In total, there are 40 additional womenswear pieces made available from M&S’s in-house brands Autograph and Per Una, as well as – for the first time – a range of M&S Collection items.

[Image credit: Green Retail World]

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