The Perfume Shop is now rewarding customers on an ongoing basis for using its bottle recycling scheme.
Last year, the fragrance retailer started offering consumers 10% off their next purchase when they brought in their empty bottles for recycling – the reward initially ran until October 2021. But the incentive will now continue indefinitely, with many of the retailer’s customers taking advantage of the scheme.
A partnership which began with Eden Reforestation Projects at the same time sees The Perfume Shop plant a tree every time someone uses its bottle recycling scheme in store.
Green Retail World has got hold of some figures showing the popularity of the bottle recycling initiative.
From April 2021, when The Perfume Shop started began its collaboration with Eden Reforestation Projects, until December 2021, 2,130 glass perfume bottles were returned by customers.
October (375 bottles), November (346 bottles) and December (484 bottles) were the months when highest return rates were recorded.
Between January and June 2022, The Perfume Shop recycled 2,398 bottles bought back by its customers. The retailer’s highest return month so far in 2022 was June, when 492 bottles came back through the recycling scheme.
The Perfume Shop works alongside waste management solutions provider Veolia to run the bottle recycling scheme.
In recent years, The Perfume Shop has stopped the production of plastic rewards cards – instead encouraging customers to use the mobile app to track their points – and the retailer’s own-brand range, The Perfume Edit, has been created using 100% recyclable packaging.
Cathy Newman, The Perfume Shop’s marketing & customer experience director, said: “We are fully committed to delivering more sustainable products and choices for the future to help our planet.
“We are proud of the steps we are taking to tackle unnecessary waste in the beauty industry and will continue to review our practices.”
[Image credit: The Perfume Shop]