UK womenswear fashion retailer Jigsaw has unveiled a rental and pre-loved offering with My Wardrobe HQ (MWHQ).
Dubbed ‘Jigsaw Forever’, the retailer-luxury marketplace tie-up allows consumers to rent or subscribe to collections. Consumers will also soon be able to sell Jigsaw items they no longer want in their wardrobe via the newly established partnership.
Although several retailers and brands – including Tommy Hilfiger, Burberry, and Harrods – have teamed up with MWHQ, Jigsaw is the first company to select the platform’s “fully circular” service which utilises rental, subscription, and second-hand sales.
Jigsaw said the rental and pre-loved partnership allows the brand to broaden its customer base, tapping into the growing interest in more circular consumerism.
The retailer estimates it will be injecting up to £50 million of pre-loved stock back into circulation, helping to reduce the 300,000-plus tonnes of used but still wearable clothing that ends up in UK landfill every year.
Jigsaw Forever launched online at Jigsawforever.com on Monday 18 July, but the re-sell component of the new relationship with MWHQ will be introduced into select stores from September.
Beth Butterwick, CEO of Jigsaw, said: “Sustainability is undoubtedly going to transform the fashion industry over the next ten years.
“Our partnership launch with MWHQ not only allows new customers to discover the beauty of Jigsaw via a rental and subscription model, but with the secondary market growing 11 times faster than the primary, it feels commercially sensible to explore re-commerce; this is how customers want to shop.”
The former Bonmarche and Karen Millen CEO added: “With style longevity over disposable fashion, this model opens us up to a much broader audience of age groups to fall in love with Jigsaw.”
MWHQ CEO & co-founder Sacha Newall commented: “Textile waste is a huge problem globally and it marks a new era when a company as well respected as Jigsaw is choosing to tackle the problem head on.”
[Image credit: Jigsaw]