UK consumers can now access a Tommy Hilfiger rental collection thanks to a partnership between the designer brand and My Wardrobe HQ.
The first Tommy Hilfiger rental collection was launched on 16 June, offering people the chance to rent or buy womenswear, footwear and accessories from the designer’s previous and current seasons.
Tommy Hilfiger said the rental collection, which includes items that retail for £720 available for hire at £14 per day, is part of the company’s plans to create a more sustainable future for fashion.
Describing the clothing and accessories as “circular style”, the Tommy Hilfiger rental website page displayed on My Wardrobe HQ – which presents items in a long list and in an “edit” format – states that renting clothing can keep products in use for longer.
It added the work with My Wardrobe HQ represented “a partnership with a purpose – rooted in sustainability, making a difference and encouraging exploration in a time where change is being made for the better”.
Research released last year by business intelligence provider GlobalData suggested that Tommy Hilfiger and Calvin Klein parent company PVH Corp had ramped up its recruitment activity for sustainability-focused job roles.
Sustainability-related jobs advertised by the group rose from two in the second quarter of 2020 to 26 in the first quarter of 2021, highlighting the growing focus on greener retailing at the business. Of 96 total posted jobs in June 2021, 18 were related to sustainability, GlobalData found.
The Tommy Hilfiger rental offering comes as several fashion brands begin partnerships with hire platforms in moves to become more circular businesses.
Marks & Spencer, Oasis and French Connection are among the UK retail names working with rental platform, Hirestreet, while Harrods and Burberry both kick-started their own partnerships with My Wardrobe HQ in 2021.
My Wardrobe HQ was founded in 2019 by head of sales & marketing at My-Wardrobe.com, Sacha Newall, and ex-Monsoon head of buying, Tina Lake. Ex-Topshop brand director and Whistles CEO, Jane Shepherdson, is the chairperson of the group.
My Wardrobe HQ focuses on working alongside luxury and premium retailers and brands, and offers products that can be purchased or rented.
