Sustainability-focused industry supplier Dayrize has been crowned the Retail Technology Show 2022 Innovation Awards winner.
Selected from the 200+ retail technology providers exhibiting at the event, which runs from 26 to 27 April 2022 at London Olympia, Dayrize has been recognised as “a future-forward” tech provider with the power to transform retailers’ operations.
With demand for green retailing on the rise, the judges of the Retail Technology Show Innovation Awards were impressed with how Dayrize’s sustainability-driven solution offers advanced impact measurement technology. They said this provides transparency throughout the entire lifecycle of a product, making it easy for both consumers and businesses to understand, and ultimately reduce, their environmental impact.
Original research of over 2,000 UK shoppers conducted by the Retail Technology Show, which can be found in the ‘Blue Print for Transformational Retailing’ report, showed 47% of consumers already actively buy more from brands they perceive to be sustainable, rising to 65% of Gen Z demographics.
Meanwhile 60% of those polled said retailers’ commitment to sustainability would become more of an important factor in their buying decisions over the next five years, rising to 67% of 18-25-year-olds.
Austin Simms, COO and co-founder at Dayrize, commented: “The Retail Technology Show showcases the most progressive innovations that help drive retail business forward, and we’re excited that Dayrize has been recognised as a game-changing technology to help transform how retailers connect sustainability with consumers.“
Matt Bradley, event director for the Retail Technology Show, added: “With its trackable and actionable insights on how retailers can reduce their environmental impact, and with the application to make this transparent to shoppers too, Dayrize’s solution was a clear winner among the judges.
“We know that consumers now expect retailers’ sustainability efforts to be deeply and genuinely rooted in the brands’ psyche, so by making this trackable for both businesses and customers, Dayrize is helping retailers become greener operationally, while also ensuring this is effectively communicated to shoppers.”
Those attending Retail Technology Show today can visit Dayrize on stand 6A50, where the company will be showcasing its award winning, greener-retailing solution.
[Image credit: Retail Technology Show]