Hugo Boss has announced the imminent launch of Hugo Boss Pre-Loved, a premium resale platform.
Scheduled for the third quarter of 2022, Hugo Boss Pre-Loved’s arrival will offer an assortment of clothing that has been traded in by existing customers. The initiative will support the brand’s sustainability efforts that form part of its ‘CLAIM 5’ strategy.
Customers will be able to return used items to Hugo Boss in exchange for credit that can be spent online or in store – on new or pre-owned items. Once fully quality checked, the pre-owned products will become part of a the second-hand assortment for sale on Hugo Boss Pre-Loved.
Hugo Boss, which announced the move in the week leading up to Earth Day, said the service will initially feature clothing, but accessories are planned to be added to the mix in the future.
The resale service will be operated by Faume, which specialises in online trade-ins, and it will be accessible through the brand’s main online store. Hugo Boss Pre-Loved will initially be launched in France, but the platform is planned to expand to Germany, the UK, and the US in 2025.
Buying second-hand rather than new is said to be considerably more environmentally friendly, according to various studies, and it is a key aim of the fashion industry to find ways to extend the lifecycle of the products it develops in order to reduce the sector’s overall environmental footprint.
On that subject, Hugo Boss also said last week it will launch a care and repair service in selected German stores later this year, before taking it to its other key markets. The service will cover the repair of suits, jeans, shoes, jersey products, and leather goods.
Heiko Schäfer, chief operating officer at Hugo Boss, said: “The high quality of our products allows them to have several lives, and our entry into the growing resale market is a natural step for us as a company.
“Hugo Boss Pre-Loved will support our move towards a circular business model, while our repair service will allow customers to wear their favourite pieces for even longer and reduce consumption of scarce resources.”
[Image credit: Hugo Boss]
