Trainer brand and retailer Allbirds has launched an online marketplace for used shoes or – in its words – a site for “slightly imperfect” products.
The resale platform is called Allbirds ReRun, and the company said it is part of efforts to become more circular in its operations by extending the lifecycle of the products its manufactures.
Allbirds’ online marketplace for used shoes is powered by Trove, which already works with Lululemon and Levi’s, helping them find ways to resell used products.
Launching the platform in the US to begin with, Allbirds described the move as a “first step in our circularity journey”.
How ReRun works
Consumers can take their no-longer-wanted Allbirds shoes back to an Allbirds store, where “strict evaluation criteria” means only footwear deemed in “like new condition” will be accepted for a ReRun listing. If accepted for the resale platform, consumers will receive $20 towards the purchase of a pair of Allbirds worth $98 or more – but they must buy them on the same day of the trade-in.
The online marketplace for used shoes will sell items for a reduced price, starting from $59.
Three stores are currently accepting trade-ins – Century City in Los Angeles, Oakbrook in Illinois, and Upper West Side in New York – but the scheme is expected to be extended to more destinations in due course.
Allbirds said it will accept and responsibly process, by which it means donate or recycle, any Allbirds shoe, regardless of condition. But only the ones deemed in “like new” condition will result in customer credit being distributed.
Hana Kajimura, head of sustainability at Allbirds, said: “To create a more sustainable fashion economy, it’s crucial that we take a holistic approach.
“By launching our trade-in programme, ReRun, we will enable our customers to play an integral role in extending the life of our shoes. We always seek partners who share our commitment to sustainability, and we’re thrilled to work with Trove on our first re-commerce initiative.”
[Image credit: Green Retail World]