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Reflaunt it! Harvey Nichols to launch luxury resale service

Department store group Harvey Nichols has announced it will launch a luxury resale service on 26 August.

The retailer is teaming up with dedicated reseller company, Reflaunt, which aims to extend the life of clothes by bridging luxury fashion brands with leading second-hand marketplaces.

Harvey Nichols joins a list of other players in the premium space, including Farfetch and Alexander McQueen, in operating a luxury resale offering.

Reflaunt claims to provide the largest second-hand community in the world, with 50 million shoppers across a network of 25 international marketplaces. Harvey Nichols’ customers are now able to use the luxury resale service to move on pre-loved bags, fashion, accessories or watches to new owners.

Shoppers using the service will be able to earn up to 80% back of the original price, in the form of a direct bank transfer or Harvey Nichols vouchers. It is all part of the new initiative’s aim to get consumers thinking in a more circular manner when it comes to luxury item ownership.

Those interested in using the service can drop off items at one of the dedicated collection points in Harvey Nichols’ Dublin and Liverpool stores, while London-based customers can choose to have their pieces collected by the Reflaunt Concierge.

Once items have been contributed as part of the luxury resale service, Harvey Nichols and Reflaunt take care authentication, pricing and the uploading of imagery.

From September, customers in other parts of the UK will be able to access the luxury resale service,  while later in the year Reflaunt will launch globally in key international cities across Europe and Asia.

Manju Malhotra, CEO of Harvey Nichols, said: “We’re thrilled to be partnering with Reflaunt, to offer our customers a circular model of consumption and ensure luxury fashion items are given the longer lifespan that they deserve.

“This innovative service provides customers with an effortless way to part with their pre-loved items and in rehoming them with a new owner, not only earns them Harvey Nichols vouchers, but closes the fashion circle.”

Stephanie Crespin, who co-founded Reflaunt in 2018 alongside Felix Winckler and Philippe Benedetti, added: “At Reflaunt, our mission is to make it as easy and scalable as possible to extend the life of garments and prevent them from ending up in landfills, ultimately shifting consumer habits towards conscious consumption of higher quality products.”

[Image credit: Green Retail World]

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