Luxury fashion brand Alexander McQueen has announced a buy back and resale initiative in partnership with online marketplace, Vestiaire Collective.
As part of the new tie-up, the designer brand will contact a select group of its clients to see if they wish to sell any of their previously purchased items. Products will be assessed and, if eligible, they will be assigned a buy-back price before going on sale via Vestiaire’s platform of pre-loved luxury items.
The buy back and resale involves an authentication process by Alexander McQueen, and once passed the client will be issued with a credit note with which they will immediately be able to purchase new products from Alexander McQueen stores.
The Vestiaire Collective pieces will carry an external NFC tag giving prospective new buyers access to information confirming the authenticity of the piece.
Emmanuel Gintzburger, CEO of Alexander McQueen, said the company is “committed to a move towards circular practice”, in terms of design and new business models.
“We are delighted to be the first house in the world to collaborate with Vestiaire Collective on its Brand Approved programme and to give beautifully crafted pieces a new story,” he commented.
“We are confident that our customers will be equally excited to take part in an initiative that challenges a linear economy and sets a new and more sustainable standard for the future. We hope many houses will follow because to have impact-at-scale, we need to act collectively.”
Fanny Moizant, Vestiaire Collective co-founder & president, remarked: “There is an urgent need to address the way we currently produce and consume fashion.
“Vestiaire Collective’s Brand Approved programme offers a sustainable solution, reinforcing the importance of durability, whilst empowering first-hand fashion players to disrupt their linear business models and embrace circularity.”
To new collaboration went live on 16 February 2021, and can be found on the online marketplace’s ‘Brand Approved’ page.
Read more about rental, resale and reuse on Green Retail World
[Image credit: Chris Moore Catwalking.com]