Greenly and Normative merge

Carbon accounting combo: Greenly and Normative merge

Climate software platforms Greenly and Normative are merging to create what they describe as the world’s largest climate software provider, bringing together two major emissions datasets as the carbon accounting market enters a new phase of consolidation.

The combined business will support around 4,000 customers across more than 30 countries and already manages 500 million tonnes of CO₂ emissions, with an ambition to reach one billion tonnes by 2030.

The companies say the merger will create a more comprehensive platform spanning corporate carbon accounting, supplier engagement, product footprints, lifecycle assessment (LCA) and ESG reporting. Greenly will be the parent company, with Normative operating as a Greenly company.

The combination brings together Normative’s focus on scientific rigour, methodology and enterprise customers with Greenly’s broader software offering, AI capabilities and international reach. The new group will have offices in Paris, London, New York and Stockholm.

Data will be central to the proposition, with the platform combining more than five million emission factors and information from hundreds of thousands of customers and suppliers. The companies argue that greater scale will improve emission factors, supplier benchmarks and the robustness of reporting, particularly as businesses face increasing scrutiny around Scope 3 emissions.

The merger comes as regulation and customer demand push carbon management beyond annual reporting exercises. Requirements including the CSRD, California’s SB 253 and SB 261, CBAM and the Digital Product Passport are increasing demand for more detailed, continuous emissions data.

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Greenly and Normative also plan to expand the role of AI across the platform. Its existing tools include systems designed to map complex corporate structures, increase supplier-level Scope 3 coverage, scale LCA and turn emissions data into decarbonisation plans.

The group is targeting growth in annual recurring revenue from €30 million to €50 million over the next three years, while expanding into areas including energy management and climate risk.

Alexis Normand, CEO & co-founder of Greenly, said the companies aim to establish a “common language and source of truth for carbon”, describing the merger as laying foundations for the accounting infrastructure of a decarbonised economy.

Sebastien Blanc, CEO of Normative, added that the combined business would bring together “methodological rigour” and the breadth of technology and services needed to deliver climate and economic impact at scale.

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[image credit: Greenly]

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