Luxury department store retailer Harrods has partnered with the charity, Traid, in a move that aims to encourage and develop a more circular approach to fashion.
Through this new tie-up, Traid said it will collect surplus Harrods stock to ensure items are reused, repurposed, or responsibly redistributed.
The collaboration will also engage Harrods colleagues through volunteering with the charity, encouraging personal donations, and by offering them a series of circular fashion workshops.
Traid said the coming together has the aim of keeping fashion in use for longer, reducing waste, and ensuring materials are responsibly managed across the industry.
Surplus clothing and materials collected and sorted by Traid will be turned back into “meaningful resources”, according to the charity.
“It’s a practical approach to circularity, turning surplus fashion into opportunities for positive change,” Traid added.
It also said the various initiatives associated with the partnership “aim to foster a shared understanding of circular fashion in action”. By doing this, it is hoped everyone involved will see how small steps, such as donating a garment or learning new repair skills, can grease the wheels for a more substantial sustainable movement.
“At the heart of this collaboration is a shared belief: circularity is the future of fashion,” stated Traid.
“We’re excited to collaborate with Harrods on this journey, exploring new ways to give fashion a longer life, support communities, and inspire sustainable choices across the industry.”
The pair have taken their modern charity concept, which involves housing different charity shops under one roof, to prominent locations across the UK, including Brent Cross Shopping Centre.
[image credit: Green Retail World]
