A new clothing takeback scheme has been established by charity The Salvation Army and tech company ZigZag, supporting consumers looking to donate unwanted textiles and helping to improve the efficiency of donations to charity shops.
The ‘Donate by Post’ initiative gives consumers a returns portal that routes unwanted goods to The Salvation Army via post, using InPost lockers positioned across the UK. The scheme aims to raise awareness about the ease and impact of donating preloved clothing and accessories.
There are more than 17,000 InPost lockers across the UK, and the new programme wants to use them to reduce items ending up in landfill. Lockers are increasingly used by online shoppers looking to collect or return products they have purchased from the growing number of retailers adding this fulfilment option to their respective customer propositions.
Al Gerrie, CEO at ZigZag, said: “Most people would love to see their unwanted items go to a good home or recycled.
“However, the uplifting willingness to donate can pose its own challenges to charities, particularly in managing the often unpredictable surges heading back to their brick-and-mortar stores. It can also be difficult for retailers to easily get involved.”
He added: “Our smart portal will provide digital visibility for charities whilst providing a barrier-free route for retailers to help facilitate hassle-free donations from the public and championing more eco-friendly practices.”
“ZigZag’s technology and returns expertise paired with the Salvation Army’s unparalleled commitment to social improvement will significantly improve the efficiency of donations, giving products a new lease of life. All profits will allow The Salvation Army to continue doing the fantastic work they do supporting the community.”
Any consumer shopping on ZigZag partner retailer websites will be able to access a link to the portal to make their donations.
Shaunacy Burne, corporation donation manager at Salvation Army Trading Company (SATCoL), remarked: “We’re making it easier than ever for people to give their unwanted clothing, shoes, and accessories a second life.
“Items donated through the portal will help to raise vital funds to support the most vulnerable people across the UK. Together, we’re creating a solution that combines sustainability and social impact – because small steps can lead to lasting change.”
ZigZag’s retailer clients include Selfridges, Frasers Group, Boden, New Look, Puma, and The Hut Group.
Read more about SATCoL on Green Retail World
[image credit: Green Retail World]
