Post-Christmas Vinted listings are expected to peak on Sunday 4 January, with the preloved marketplace preparing itself for what it has dubbed ‘Sell-It Sunday’.
That first week of January is when Vinted expects consumers across the UK to begin sorting through their gifts and making essential “stick or sell” decisions, with the first Sunday of the year looking set to be the biggest day for listing unwanted Christmas gifts on Vinted.
Vinted noted the first Sunday of each year traditionally coincides with a spike in listings for unwanted gifts on Vinted – it averages three times the normal daily rate, with items often listed in new or like-new condition which suggests many of the goods placed online are unwanted Christmas gifts.
Last year’s top-listed items included women’s toiletries and perfumes, jewellery, nightwear and make-up.
Many people start the new year on a mission to declutter. Vinted research shows 51% of Brits estimate they have more than £400 worth of unused items at home, with around 16% believing the total value of their unused belongings exceeds £1,000.
Fashion is the most popular post-Christmas category for those buying, according to Vinted, followed by entertainment and electronics. Books, magazines, CDs, and vinyl has risen in popularity, with 55% of UK consumers expressing interest in buying them via the platform.
Jessie de la Merced, vice president of corporate affairs at Vinted, commented: “Sell-It Sunday isn’t just the moment unwanted gifts get a second life.
“It’s become a national reset, a day when millions of people turn clutter into cash, explore fresh styles and discover everything from fashion to electronics on Vinted. It shows how second-hand shopping continues to grow as a smart, stylish choice for 2026.”
In October last year, Vinted was valued at around €5 billion, but in November 2025 it emerged the company was considering a second share sale that would place the business at circa €8 billion.
[image credit: Vinted]
