Oh Polly Pre-Loved has launched in partnership with resale platform Treet, allowing the fashion retailer’s customers to buy and sell second-hand items through its own channel.
In soft launch mode, consumers are currently being encouraged to create their own Oh Polly Pre-Loved listings through the dedicated marketing campaign. Soon there’ll be access to the new platform via a link on the retailer’s website.
Oh Polly said on LinkedIn that the launch of the new offering was part of its goal to reduce waste and promote “conscious consumption”. It noted that listings are reviewed by Treet, while sellers manage their own shipping and keep full control over pricing, and Treet also handles all customer service and support.
The statement on LinkedIn about Oh Polly Pre-Loved said: “There’s already a thriving resale market for Oh Polly on platforms like Depop and Vinted.
“By bringing this experience in-house, we’re giving customers a seamless, brand-led alternative – while encouraging circular fashion and helping extend the lifecycle of our garments. We’re also offering 110% store credit to customers who sell their items through Oh Polly Pre-loved, turning second-hand sales into new Oh Polly moments.”
The fashion retailer said it launched the platform four weeks after signing the deal with Treet. It reported that within the first eight hours of soft launch, there were 105 sign-ups and 64 listings.
Emily Mcmorran, customer journey manager at Oh Polly, remarked: “It’s been an exciting project with a tight turnaround, and it’s been great to see different teams come together to make it happen.
“I’m really looking forward to seeing how our community engages with Oh Polly Pre-loved.”
Oh Polly has announced several strategies aimed at reducing its carbon footprint in recent years, including in 2023 partnering with all-electric fulfilment company Packfleet for deliveries in London and within the M25.
Read more about Oh Polly on Green Retail World
[image credit: Green Retail World]
