Homeware and fashion retailer The White Company is now a certified B Corp business.
The retailer announced the sustainability landmark on Tuesday (7 May), saying the certification comes after three years of work dedicated to achieving the target which recognises organisations as a force for good.
Being a certified B Corp means The White Company now has a framework in place for continuous improvement related to its work to become a more sustainable, ethical, and socially-minded organisation. B Corps commit to placing people and planet alongside profit in the list of their key priorities.
“Buying better and buying less is something we’ve believed in right from the start – championing high quality and thoughtfully made products that are designed to be loved and last,” the retailer explained on a LinkedIn post.
“But we know that’s not enough. That’s why we’ve spent three years working towards becoming B Corp certified.”
It added: “As a lifestyle brand with a varied product range, it’s been a challenge – every part of our business has been through a rigorous assessment to ensure we are meeting high standards of social and environmental impact across the board.”
The company commended head of ethics & sustainability, Cat Lee, who joined the business from Ted Baker in 2023, and clothing director, Barbara Horspool, for their work in helping the organisation become a certified B Corp.
The White Company worked alongside carbon strategists, Seismic, which provided support and guidance throughout the accreditation process.
Gaining an impact score of 81.7 for meeting various targets related to governance, workers, customers, the environment, and community meant The White Company reached the B Corp certification qualifying target of 80. The median score for an ordinary non-B Corp business is 50.9.
Pentland Brands-owned bicycle retailer Endura also gained B Corp certification last month, as a growing wave of retailers following this path to help shape their sustainability journeys.
Read more about The White Company’s scoring and the B Corp movement
[Image credit: Green Retail World]
