Supply chain traceability is the key for Brooks

Track and trace: Brooks makes supply chain traceability move

Running brand Brooks is working with Sweden-based tech company TrusTrace, in the name of supply chain traceability.

Brooks is using the tech firm’s platform for supply chain traceability and compliance to deepen visibility across its manufacturing network and ensure it is sourcing goods and materials responsibly and mitigating risks.

By the end of last year all Brooks’ tier one factories were using TrusTrace, with more than 130 tier two, and more than 70 tier three factories invited to the platform. The running shoe brand wants to use the technology to trace at individual product level, so it can inform customers where its stock and materials are manufactured, as well as improve efficiency of chain of custody data collection for regulatory compliance.

Dave Kemp, director of corporate responsibility at Brooks, commented: “The partnership enables Brooks to make further progress towards the brand’s long-term commitments to tracing its supply chain, respecting human rights, and reducing environmental impact.

“Visibility into the factories that manufacture Brooks products, materials and raw materials is critical to ensure our responsible sourcing standards outlined in our Supplier Code of Conduct are upheld.”

He added: “The expansive and complex nature of our manufacturing supply chain makes this visibility difficult. TrusTrace enables us to identify and mitigate responsible sourcing and business continuity risks and increase due diligence for customs compliance.”

TrusTrace CEO & co-founder, Shameek Ghosh, said: “At TrusTrace we have a vision of the future where all value chains are traceable, circular and fair, and we are excited to partner with Brooks to support them on their journey towards achieving transparency and their responsible sourcing objectives.

“Through gathering granular data on where and how their products are produced, Brooks will be able to identify and work to improve the social and environmental impact of their supply chain, as well as comply with complex regulations.”

Read Green Retail World editor Ben Sillitoe’s blog on why sustainability in retail starts with transparency and supply chain traceability

[Image credit: Green Retail World]

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