Spar wholesaler and convenience store retailer, AF Blakemore, has committed to “restoring nature” and has launched a ‘Plant & Win’ app, which results in a tree being planted with every download.
Consumers playing the games in Wales, and central and south-east England put themselves in with a chance of winning various prizes.
AF Blakemore has partnered with environmental charity One Tree Planted, and says the activation is part of the restoring nature element of its wider sustainability strategy.
The games are available to play until 17 May 2023, and AF Blakemore’s Spar stores have promised to promote the app via in-store point of sale (POS) material, in-house radio stations, and across social media. The retailer and wholesaler said that all POS was printed using recycled paper.
Aimed at shoppers aged 18 and over, the in-app games allow people to enter prize draw entries to win six forest holiday breaks – there is one grand prize worth up to £3,500 and five breaks to value of £750 up for grabs.
Sarah Ellis, AF Blakemore group marketing director, said: “Throughout 2022 we launched a number of successful app games which were the driving force behind increasing in-store engagement.
“Our customers have responded really well to us, rewarding them with engaging in-store digital experiences.”
She added: “Our new Plant & Win app will be another big opportunity for Spar stores and retailers to bring new customers into their stores with the chance to win prizes. It will also encourage everyone to do their bit for the environment and get as many trees as possible planted.”
Ellis continued: “Restoring nature is part of our sustainability plans as planting trees is not only good for the environment by reducing pollution and increasing biodiversity, but also a positive for everyone’s health and wellbeing.”
Spar UK said in 2022 it planted 12,500 trees all over England via its One Tree Planted partnership. From January to June 2022, the retailer planted 66 varieties of trees and plants including elder, Monterey pine, apple, and juniper, in micro-scale projects collaborating with the local communities and forests.
Read more about Spar’s sustainability work on Green Retail World
[Image credit: Spar UK/AF Blakemore]