The following news in brief rounds up the week in greener retailing.
Maybelline runs Maybe Together We Can Do More pop-up at Westfield London
Beauty brand Maybelline’s Maybe Together We Can Do More pop-up space at Westfield London will come to an end on 23 October, after a seven-day stint.
The facility gives visitors a chance to recycle old make-up products. Customers recycling their old make up will be offered incentives which they can use to shop in the Westfield London Boots branch.
Alyson Hodkinson, general manager & UK head of corporate social responsibility at the centre’s parent company Unibail-Rodamco-Westfield, said: “We’re proud of the partnerships and initiatives that we have developed to facilitate and educate our consumers on living more sustainably.
“By working with trusted partners to adopt new processes and recycling programmes in the workplace to support our ‘zero waste to landfill’ goals, we can provide visitors with the tools and knowledge on how they can take steps towards reducing their carbon footprint and creating thriving communities.”
Westfield London hosts WasteMaster event and other Recycle Week initiatives
Westfield London has launched the WasteMaster food and organic waste processor to over 30 restaurants at the centre this month, as part of its efforts to support its ‘zero waste to landfill’ mission.
Meanwhile, a collection scheme for coffee cups and grounds already in place has so far saved over 35,000 cups and 14.2 tonnes of coffee grounds, according to Westfield.
The centre said its next objective in this space is to introduce a responsible ‘Used Cooking Oil Collection Service’ for tenants. In addition, a new reverse vending machine is now live at Westfield London, rewarding consumers who recycle their used coffee cup with a 15% discount on coffee at any Caffe Concerto branch.
As part of Recycle Week, a ‘We are.’ pop-up event will also run from 21-23 October, giving shoppers the chance to refresh their wardrobes with trendy upcycled clothing.
Furthermore, Westfield London and sister site in the east of the city, Westfield Stratford City, have launched two permanent textile recycling banks in partnership with TRAID – a charity working to reduce wearable clothes waste in the UK. The aim is to encourage consumers to reduce their textile waste by making recycling more accessible.
Salvation Army Trading Company announces Redesigning Fashion campaign
Salvation Army Trading Company (SATCol) has launched a campaign promoting its Redesigning Fashion range.
Working with Winchester School of Arts, the charity has created a collection of items for sale in its stores that are made from reused and repurposed textiles. The products were made from clothing collected in its recycling bins.
The new campaign features images from top fashion photographer, Catherine Harbour, including the below shot.
Baileys is a B Corp
Diageo drinks brand Baileys has become B Corp certified, demonstrating it is a business committed to positive change.
B Corp certification shows Baileys is meeting high standards of verified performance, accountability, and transparency on factors from employee benefits and charitable giving to supply chain practices and input materials.
In the B Corp certification process which covers customers, governance, workers, environment, and community, Baileys said its highest scoring impact areas were for workers and the environment.
Eco work at Baileys includes reducing the amount of water used across factories and switching to 100% renewable electricity to power them.
Jennifer English, global brand director for Baileys, commented: “As the largest global spirits brand to join the B Corp movement, we are looking forward to working with the B Corp communities across global markets and ensuring that we are using the scale of our business to deliver positive impact.”
Ewan Andrew, president, global supply chain & procurement & chief sustainability officer at Diageo, added: “Becoming B Corp certified is great recognition for Baileys and the team that work so hard in producing it, from the dairy farmers through to the delivery drivers and everyone in between.”
ProCook gains B Corp status
Direct-to-consumer kitchenware brand ProCook has announced its certification as a B Corp organisation this week.
The recognition shows the company has reached a benchmark score by providing evidence of socially and environmentally responsible practices including energy consumption and emissions, waste and water use, employee compensation, diversity, and corporate transparency.
Daniel O’Neill, CEO of ProCook, said: “ProCook is one of very few companies, and the first retail brand which is listed on the London Stock Exchange, to have achieved B Corp status.”
[Image credit: Westfield]