we are. and its fashion upcycling is coming back to Westfield

Fashion upcycling: Westfield to welcome back we are. pop-up in 2022

Fashion upcycling and sustainability-focused brand we are. ran a successful pop-up at Westfield London shopping centre in March, and it is set to return later in 2022.

As part of a series of special events run by Westfield this year, we are. took over Westfield’s Atrium and served thousands of shoppers looking for greener fashion options and style advice.

The free, sell-out event took over 720 sq m of space, enabling visitors to engage in fashion upcycling – with consumers bringing in old items and giving them a new lease of life with on-the-spot alterations. Pre-loved items were available for sale too, as the growing trend for second-hand fashion purchases continues in the UK.

Westfield London said that based on the popularity of the pop-up, which also appeared at the centre in 2021, it will bring back we are. on at least four further occasions in 2022.

Established by Matt Griffiths, we are. is focused on selling pre-loved items in a compelling way. The company sells clothes by the kilo and hosts free fashion upcycling events, as well as keeping costs of its products at competitive rates.

“We are. is delighted to return to Westfield London following such a successful launch event in autumn last year,” explained Griffiths.

“It showed that so many consumers are keen to engage with our sustainable fashion initiatives and it’s brilliant that we can come back to Westfield to welcome new and previous visitors to our concept. We look forward to continuing our mission in 2022 of bringing second-life fashion into consumers’ wardrobes and reshaping fashion for a sustainable future.”

Grace Charge, head of brand experience & partnerships in Europe for Unibail-Rodamco-Westfield, said: “Consumers are becoming increasingly conscious about their clothing choices as circular fashion and sustainability lead the way.

“The success of last year’s we are. pop-up at Westfield London is testament to how many of our customers like to shop, whilst the concept complements the centre’s core fashion offer.”

Read more about resale and reuse on Green Retail World

[Image credit: Unibail-Rodamco-Westfield]

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