Online pre-loved apparel platform Re-Fashion has entered the physical retailing space, opening two stores – one in Hatfield and one in Leamington Spa.
The company, which works with retailers such as Oliver Bonas and New Look, to help resell second-hand and pre-loved clothing items, says the shops will contain “all the best planet-friendly deals you’ve come to expect with Re-Fashion” but in real life.
“To keep things fresh we update the stock twice week, and just like online we offer a 30-day no quibble return policy,” Re-Fashion states on its LinkedIn page.
The shop located at 94 Regent Street, Leamington Spa, is open seven days a week – Monday to Saturday 9.30am-5pm, and Sunday 11am-3pm. The site at Hatfield Galleria, Hertfordshire, is open Monday to Wednesday 10am-6pm, Thursday to Saturday 10am-7pm, and Sunday 11am-5pm.
The message “New, used, vintage” is written on the store fascia.
Re-Fashion works with traditional retailers in several ways, helping encourage their customers to recycle and not throw away their no-longer-needed garments.
Oliver Bonas, for example, allows its customers wanting to recycle clothing to request a free recycling bag with their online order. They then fill the bag with clothes in good condition – they can be from various high street brands – before taking it to their local Collect+ point, and the package is sent to Re-Fashion for free.
New Look, meanwhile, said in November 2021 that it is “committed to being a force for good within the fashion industry”, and partnered with Re-Fashion to help it shift collected second-hand items.
“We’re using kinder materials, we’ve closed the loop on our plastics and all of our stores are carbon neutral, but there’s more we can do,” New Look states on the website announcing the new resale in retail tie-up.
“That’s why we’ve teamed up with Re-Fashion.”
For each bag a New Look customer donates, a tree will be planted, too, thanks to another environmental partnership the retailer has built with Tree-Nation.
[Image credit: Green Retail World]