Loyalty scheme operator Nectar has partnered with the UK’s largest woodland conservation charity, the Woodland Trust, to create a green loyalty element to its offering.
Thanks to the green loyalty tie-up, customers can donate their points and support the work of the Woodland Trust in protecting natural habitats.
Customers can donate a minimum of 2,000 Nectar points to the Woodland Trust via the Nectar app and website to have a tree planted in a new and flourishing wood, such as the Queen Elizabeth Diamond Jubilee Wood in Leicestershire.
A 5,000 green loyalty points donation would help fund the maintenance and protection of the existing trees and woods under the care of the Woodland Trust, including encouraging natural growth of trees through the process of natural regeneration.
Another element of the green loyalty partnership involves Nectar allowing members to collect 20x Nectar points for every £1 spent on their membership fees when they become a member of the Woodland Trust.
Furthermore, once customers have signed up to a Woodland Trust membership and have linked their Nectar account, they can also earn an additional two Nectar points per £1 spent when they purchase Woodland Trust-marked products sold by Nectar parent company Sainsbury’s.
Karl Mitchell, director of fundraising at the Woodland Trust, said the collaboration “gives people a simple way to do their bit to combat the global climate emergency and create a natural legacy”.
He added: “Trees are our national warriors against climate change – we need more of them and quickly. Trees planted through the Nectar partnership will boost our bid to plant 50 million trees by 2025.”
Ruth Cranston, head of corporate responsibility & sustainability at Sainsbury’s, commented: “With COP26 under way, we know that our customers and colleagues are looking for more ways that they can help support nature and biodiversity, so we’re delighted to offer them the chance to donate their Nectar points to plant trees and help protect and restore our woodlands.”
[Image credit: Sainsbury’s]