Speedo and Berghaus parent company Pentland Brands has laid out a new people and planet strategy as its approaches its 100th anniversary.
The brand house, which also runs Ellesse, Endura, Canterbury and Mitre, wants to help 100 million consumers live positive, active, sustainable lifestyles – and aims to improve the lives of one million people in its communities. It is also working towards being a net zero business by its centenary year in 2032.
Reflecting on those targets, Pentland Brands has termed the approach its ‘100-1-0’ sustainability strategy.
So, what does that all mean? The retail group has committed to increasing its drive to create more sustainable products and services, including those which support emotional and physical wellbeing as part of the people and planet agenda.
It has also committed to having 100% transparency across its supply chain, to help protect human rights and the environment.
Additionally, Pentland Brands said it will give 1% of profits to charity every year, while its brands will donate half a million products to those most in need over the next decade.
Initiatives to reach net zero carbon emissions include planting 50 million trees by 2032 to restore healthy forests, increase biodiversity and reduce extreme poverty. These ambitions have been mapped out in a week when the relationship between people and planet is in the world spotlight due to the United Nations climate conference in Glasgow.
Sara Brennan, who was appointed positive business director at Pentland Brands at the start of 2021, said: “For nearly one hundred years we’ve been a pioneer of brands that make life better.
“But our world has changed, and we need to accelerate our actions.”
She added: “We know there’s much more work to be done, but everyone within the Pentland Brands family is passionate about helping to create a world that’s better, fairer and greener. Our teams are already working together on the initiatives that will help us to achieve our ambitious 2032 targets.”
[Image credit: Pentland Brands]
