Pre-loved fashion is rising in pupularity among consumers in the UK

Pre-loved fashion: Browns and Thrift+ partner up

Farfetch-owned Browns Fashion has launched a pre-loved fashion initiative with clothing resale platform Thrift+.

The partnership will give Browns’ customers a chance to find a new home for their pre-loved fashion, and gain credit to spend with the retailer in the process.

The pre-loved fashion tie-up also presents consumers with an opportunity to raise money for several different worthy causes.

According to Browns, “partnering with Thrift+ is the next step on our lifelong mission to discover new ways to enjoy fashion with a conscious approach”.

To participate, consumers must order a free Thrift+ bag, then once filled with clothes can be sent to Thrift+, at which point the items will be marketed for resale. If the products sell, the customer decides how much of the fee they would like to donate to charity or whether they’d like to redeem Browns credit.

The service via Browns is only available through its UK business, although several other retailers – including Fenwick and French Connection – have their own Thrift+ partnerships.

Thrift+ accepts pre-owned fashion, including shoes and accessories, from luxury brands such as Gucci, Burberry, Chloé, Prada, Saint Laurent, and Stella McCartney, as well as premium lines from companies like French Connection, &Other Stories, Whistles, COS, Hobbs, Phase Eight, Reiss, North Face, and Patagonia.

Brands labelled as “high street” such as Asos, Boden, H&M, Topshop, Zara and River Island are also collected. But Thrift+ says the condition of the items is important for resale.

The service does not accept baby, kidswear, underwear or swimwear, and before donating appropriate brands consumers are asked to check the items are clean and in good condition. Donations that don’t meet the brand and condition requirements will be given to charity shops or recycled, Thrift+ said.

Read more about Thrift+ retailer partnerships, including French Connection and Fenwick, on Green Retail World

[Image credit: Green Retail World]

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